Situation · Wholesale & B2B

Wholesale buyers order by email and spreadsheet

Designers, retailers and trade buyers want accounts, their own prices and net terms — so wholesale runs through your inbox, price sheets and retyped orders, next to a retail store that works fine.

Wholesale today: an inbox of trade-pricing requests, a spreadsheet purchase order and a damage claim in an email thread. Wholesale with a portal: the buyer logs in, sees Gold-tier prices and Net 30 terms, reorders, and files a claim that's credited.
The fix

What we do about it

We turn your existing Shopify store into a wholesale store too: native Shopify B2B for company accounts, price tiers and terms, plus a custom app for approval, claims and quick reorder. One store, one inventory. From $5,000.

How it starts

With a 30-minute scoping call about your trade buyers and how you price them today. You get a written proposal — fixed scope, fixed price, native and custom marked line by line — before anything is built.

RetailWholesale$120$120$84Gold tierAcme Interiors · Net 30Volume pricing1–9 units$9610–49 units$8450+ units$72Claim #1042Damaged in transit · 2 photosReviewingCredit issued ✓

Why wholesale outgrows the inbox

Email wholesale works at five buyers. At fifty, every order is retyped, every price is looked up in a sheet that's already out of date, and every damage claim is a thread nobody can find. Buyers notice too — the ones who can order from a competitor's portal at 11pm usually do.

  • Prices live in a spreadsheet, so buyers get the wrong tier and you eat the difference
  • Orders arrive as PDFs and emails and get retyped by hand into Shopify
  • Claims for damaged or missing items sit in email threads with no status
  • A second "wholesale store" doubles the catalog and inventory work

What changes with a portal

  1. Buyers apply once; you approve and they land on the right price tier.
  2. They log in to your normal store and see their prices, their catalog and their terms.
  3. They order or reorder themselves — minimums and volume breaks applied automatically.
  4. Damaged, missing or wrong items get reported with photos into one queue, and credits are tracked.
From $5,000 for the core portal. Which native Shopify B2B features you get depends on your plan — we check that before quoting.

Common questions

Do we have to stop selling retail on the same store?

No. Retail shoppers see exactly what they see today. Wholesale prices, catalogs and terms only appear after a trade buyer logs in to an approved account.

How long does it take?

It depends on how many tiers and custom pieces you need; the written proposal includes a timeline before you commit. A pilot with two or three real buyers always comes before the full launch.

Other situations

Sound familiar?

The scan is free, reads only your public pages, and shows whether this is actually your problem — before anyone talks money.